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Sale

Images Of Power - How The Image Makers Shape Our Leaders

by Brendan Bruce
Save up to 51%
Images Of Power - How The Image Makers Shape Our Leaders - Thryft
Images Of Power - How The Image Makers Shape Our Leaders - Thryft

Image-making: How to Shape Leaders' Influence.

This book is a must-read for anyone interested in understanding how image consultants craft and control a person's public image. Brendan Bruce dives into the historical roots of image creating and how modern techniques have been influenced by Hollywood. By examining the powerful figures of past and present, Bruce highlights the impact that a well-managed image can have on a person's success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Images Of Power - How The Image Makers Shape Our Leaders

by Brendan Bruce
Save up to 51%
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780749406691
Authors: Brendan Bruce
Publisher: Kogan Page
Date of Publication: 1992-01-01
Format: Hardcover
Related Collections: Politics, History, Business
Related Topics: Biography, Political Science, History, Society, Politics, Social Justice, World History, Communication, Leadership, Management
Goodreads rating: 5.0
(rated by 1 readers)

Description

What exactly is image making? Who are the image makers? In his analysis of the image making process, Brendan Bruce (one of Margaret Thatcher's former image advisers) unravels the mystery that has surrounded this subject for decades. Tracing image making back to its historical roots, Bruce shows that it is by no means a modern the powerful have been employing image makers since Tudor England. This century has witnessed the development of sophisticated techniques for shaping the public images of the famous (and would-be famous) in politics and business. Bruce explains the debt the contemporary image experts owe to the Hollywood studios who raised "hype" to an art form, perfected "scandal management" and used the "makeover" system to turn truck drivers and waitresses into legends. Bruce examines in detail how the "body language" gurus, "grooming" experts and voice coaches prepare the world's leaders for their public appearances. He also explains how "attack" advertising is ruthlessly exploited to destroy opposition and how sophisticated technology is used to manipulate mass audiences. Churchill, Kennedy, Thatcher, Reagan, Major and Bush are only a few of the famous personalities that are analyzed in this study.
 

Image-making: How to Shape Leaders' Influence.

This book is a must-read for anyone interested in understanding how image consultants craft and control a person's public image. Brendan Bruce dives into the historical roots of image creating and how modern techniques have been influenced by Hollywood. By examining the powerful figures of past and present, Bruce highlights the impact that a well-managed image can have on a person's success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.