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How We Decide

by Jonah Lehrer
$11.50
How We Decide - Thryft
How We Decide - Thryft

Decision-making decoded: Science meets intuition.

How We Decide is a must-read for those interested in using neuroscience to enhance decision-making. Lehrer's discussion of the proper blend of intuition and rationality, as well as how to recognize the balance, will be beneficial to policymakers and business executives alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

How We Decide

by Jonah Lehrer
$11.50
ISBN: 9780547247991
Authors: Jonah Lehrer
Publisher: Mariner Books
Date of Publication: 2010-01-01
Format: Paperback
Related Collections: Personal Development, Economics, Science, Business, Sociology
Related Topics: Psychology, Business, Personal Development, Sociology, Psychology, Neuroscience, Self Help, Personal Development, Economics
Goodreads rating: 3.84
(rated by 40756 readers)

Description

The first book to use the unexpected discoveries of neuroscience to help us make the best decisionsSince Plato, philosophers have described the decision-making process as either rational or we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to How does the human mind make decisions? And how can we make those decisions better?
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Decision-making decoded: Science meets intuition.

How We Decide is a must-read for those interested in using neuroscience to enhance decision-making. Lehrer's discussion of the proper blend of intuition and rationality, as well as how to recognize the balance, will be beneficial to policymakers and business executives alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.