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How to Write a Marketing Plan

Regular price $6.32
Unit price
per

Concise guide to creating a successful marketing plan.

This book is a must-read for anyone looking to develop a comprehensive marketing plan. With its practical step-by-step approach, it takes the daunting task of writing a plan and simplifies it into manageable steps. This workbook is packed with exercises to help you apply the concepts and produce sections of your own marketing plan. Whether you're an individual looking to improve your marketing knowledge or part of a group planning exercise, this book will provide you with the tools and strategies to achieve your marketing objectives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

How to Write a Marketing Plan

Regular price $6.32
Unit price
per
ISBN: 9780749432546
Authors: John Westwood
Publisher: Kogan Page Ltd
Date of Publication: 2000-01-01
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.34
(rated by 74 readers)

Description

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results. "How to Write a Marketing Plan" makes the arduous task of writing a marketing plan much easier. This practical step-by-step guide details each of the steps needed to formulate a workable and successful plan. Fully updated and packed with exercises to help you produce sections of your own marketing plan, this comprehensive workbook takes you through all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and writing and implementing the plan. "How to Write a Marketing Plan" is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
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Similar Reads

Concise guide to creating a successful marketing plan.

This book is a must-read for anyone looking to develop a comprehensive marketing plan. With its practical step-by-step approach, it takes the daunting task of writing a plan and simplifies it into manageable steps. This workbook is packed with exercises to help you apply the concepts and produce sections of your own marketing plan. Whether you're an individual looking to improve your marketing knowledge or part of a group planning exercise, this book will provide you with the tools and strategies to achieve your marketing objectives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.