Synopsis:
Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan – from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
From the Author:
This book is aimed equally at the novice or those who have written business plans before. The novice does not know and needs some help while the experinced executive may have forgotten some of the basic lessons - we all get complacent over time. The business plan is one of the most important pieces of writing you may ever do, whether you are using it to raise investment, to guide your management, to help you do a deal with a business partner or to sell your business. Most plans are not very good but you can do yours better. My approach is to advise on the issues that really matter in order to write a better, more effective, more successful plan. Some buyers of the book have approached it as a step-by-step guide but that is not really its intention - it will not lead you by the hand but will give you ideas and approaches to take. If you read my book and think about what I am saying then I believe you will achieve improved outcomes.
Author: Finch, Brian
Format: Soft cover
Edition: Revised
Number of Pages: 184
Publisher: Kogan Page Ltd
Publication Date: 2010
