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How to Advertise

by Jane Maas, Kenneth Roman
How to Advertise - Thryft
How to Advertise - Thryft

Appeal: Detailed Guide on Advertising in Simple Language.

Recommendation: This book offers practical advice on how to create an effective advertising campaign. It is a must-read for anyone who wants to learn how to advertise their products or services. With its clear and concise language, readers can easily understand the strategies to create successful advertisements.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

How to Advertise

by Jane Maas, Kenneth Roman
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780312171087
Authors: Jane Maas, Kenneth Roman
Publisher: St. Martin's Griffin
Date of Publication: 1997-11-15
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Communication, Marketing, Advertising
Goodreads rating: 3.57
(rated by 44 readers)

Description

An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies of color photos.
 

Appeal: Detailed Guide on Advertising in Simple Language.

Recommendation: This book offers practical advice on how to create an effective advertising campaign. It is a must-read for anyone who wants to learn how to advertise their products or services. With its clear and concise language, readers can easily understand the strategies to create successful advertisements.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.