This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.
In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments.
Author: Pat Golden-Romero
Format: Paperback
Number of Pages: 330
Publisher: Taylor & Francis Ltd
Publication Date: 01 May 2007
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility.
In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments.
Author: Pat Golden-Romero
Format: Paperback
Number of Pages: 330
Publisher: Taylor & Francis Ltd
Publication Date: 01 May 2007
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