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New

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads

by Luke Sullivan, Edward Boches
$11.90
Compare to estimated retail price: S$38.66  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Unveiling ad industry secrets; fostering creative mastery.

If you're dabbling in advertising or simply intrigued by what makes a campaign tick, "Hey Whipple, Squeeze This" is a treasure trove of insights. Luke Sullivan offers a window into crafting compelling ads that resonate across various media. This book is more than just advice—it’s a mentorship in print. As the media landscape evolves, the principles tucked within these pages could be the difference between your work being seen or skipped.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads

by Luke Sullivan, Edward Boches
$11.90
Compare to estimated retail price: S$38.66  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9781119164005
Authors: Luke Sullivan, Edward Boches
Publisher: Wiley
Date of Publication: 2016-01-22
Format: Paperback
Related Collections: Business, Art
Related Topics: Communication, Personal Development, Productivity, Design
Goodreads rating: 4.21
(rated by 4817 readers)

Description

The classic guide to creating great advertising now covers all digital, social, and traditional aspects. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Unveiling ad industry secrets; fostering creative mastery.

If you're dabbling in advertising or simply intrigued by what makes a campaign tick, "Hey Whipple, Squeeze This" is a treasure trove of insights. Luke Sullivan offers a window into crafting compelling ads that resonate across various media. This book is more than just advice—it’s a mentorship in print. As the media landscape evolves, the principles tucked within these pages could be the difference between your work being seen or skipped.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.