Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

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Cute collectible.

This is a great book for anyone interested in the history and business behind Hello Kitty, one of the most iconic characters of our time. Belson and Bremner do a fantastic job of explaining how this simple cartoon cat became a global sensation and a billion dollar phenomenon, with fans all over the world. The book is filled with fascinating stories and anecdotes about the creation and growth of the brand, and is a must-read for anyone who loves pop culture, branding, or just enjoys a good business story.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

Regular price
Unit price
per
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ISBN: 9780470820940
Publisher: Wiley
Date of Publication: 2003-12-04
Format: Hardcover
Related Collections: Economics, Business
Related Topics: Entrepreneurship
Goodreads rating: 3.46
(rated by 83 readers)
 

Cute collectible.

This is a great book for anyone interested in the history and business behind Hello Kitty, one of the most iconic characters of our time. Belson and Bremner do a fantastic job of explaining how this simple cartoon cat became a global sensation and a billion dollar phenomenon, with fans all over the world. The book is filled with fascinating stories and anecdotes about the creation and growth of the brand, and is a must-read for anyone who loves pop culture, branding, or just enjoys a good business story.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.