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Hegarty on Advertising : Turning Intelligence into Magic

John Hegarty

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Hegarty on Advertising : Turning Intelligence into Magic

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Hegarty on Advertising : Turning Intelligence into Magic

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Unit price
per
Condition guide
ISBN: 9780500515563
Author: John Hegarty
Publisher: Thames & Hudson
Date of Publication: 2011-06-13
Format: Hardcover
Related Collections: Art, Business, Biographies & Memoirs
Related Topics: Design, Memoir
Goodreads rating: 4.07
(rated by 682 readers)

Description

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. 50 color illustrations
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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