Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

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Traits defining entrepreneurs' success and potential.

If you've ever wondered what mixture of qualities turns a bright idea into a thriving business, "Heart, Smarts, Guts, and Luck" is waiting on your shelf. This book doesn't just classify successful personalities—it provides a mirror to see where you fit among them and offers actionable insights on leveraging your own traits. Not only could you end up understanding celebrated entrepreneurs, but you might also decode your own entrepreneurial DNA with the book's unique entrepreneurial test.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

Regular price $15.90
Unit price
per
Compare to estimated retail price: S$38.79  
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ISBN: 9781422161944
Date of Publication: 2012-08-07
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 3.73
(rated by 331 readers)

Description

What’s your entrepreneurial profile? Do you have what it takes to build a great business? In this book, three prominent business leaders and entrepreneurs—now venture capitalists and CEO advisers—share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them—from young founder to seasoned CEO—holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business. So are you heart-dominant, like renowned chef Alice Waters or Starbucks’s Howard Schultz? Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett? Guts-dominant, like Nelson Mandela or Virgin’s Richard Branson? Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)? Heart, Smarts, Guts, and Luck includes the first Entrepreneurial Aptitude Test (E.A.T), a simple tool to help determine your specific profile. Though no single archetype for entrepreneurial success exists, this book
 

Traits defining entrepreneurs' success and potential.

If you've ever wondered what mixture of qualities turns a bright idea into a thriving business, "Heart, Smarts, Guts, and Luck" is waiting on your shelf. This book doesn't just classify successful personalities—it provides a mirror to see where you fit among them and offers actionable insights on leveraging your own traits. Not only could you end up understanding celebrated entrepreneurs, but you might also decode your own entrepreneurial DNA with the book's unique entrepreneurial test.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.