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Harvard Business Review on Reinventing Your Marketing

by Various
$10.90 $4.90 55% off
Harvard Business Review on Reinventing Your Marketing - Thryft
Harvard Business Review on Reinventing Your Marketing - Thryft

Customer-centric marketing.

This book would be a great read for anyone who wants to learn about the shift from traditional marketing to modern marketing techniques based on building strong customer relationships. The book provides 10 perspectives from "HBR" articles, covering a wide range of topics from figuring out your real business to delivering superior value to customers. Users can expect to learn how to collaborate with customers to meet current and future needs, create products that perform the jobs people need to get done, and how to tap into larger markets. This book also helps to create a balance between sales and marketing, giving users a better understanding of their brand's strengths and weaknesses.

Sale

Harvard Business Review on Reinventing Your Marketing

by Various
$10.90 $4.90 55% off
ISBN: 9781422162552
Estimated First-hand Retail Price: $48.17
Authors: Various
Publisher: Harvard Business Review Press
Date of Publication: 2011-05-10
Format: Paperback
Related Collections: Marketing, Business, Management
Related Topics: Marketing, Business, Management
Goodreads rating: 3.75
(rated by 20 readers)

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Description

Stop pushing products—and start cultivating customer relationships.If you need the best practices and ideas for marketing today—but don't have time to find them—this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Figure out what business you're really in- Collaborate with customers to meet current and future needs- Create products that perform the jobs people need to get done- Get a bird's-eye view of your brands' strengths and weaknesses- Tap a market that's larger than China and India combined- Deliver superior value to your B2B customers- End the war between sales and marketing
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Customer-centric marketing.

This book would be a great read for anyone who wants to learn about the shift from traditional marketing to modern marketing techniques based on building strong customer relationships. The book provides 10 perspectives from "HBR" articles, covering a wide range of topics from figuring out your real business to delivering superior value to customers. Users can expect to learn how to collaborate with customers to meet current and future needs, create products that perform the jobs people need to get done, and how to tap into larger markets. This book also helps to create a balance between sales and marketing, giving users a better understanding of their brand's strengths and weaknesses.