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Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

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Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative

by Scott Brinker
Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative - Thryft
Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative

by Scott Brinker
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781119183174
Author: Scott Brinker
Publisher: Wiley
Date of Publication: 2016-03-21
Format: Hardcover
Related Collections: Business
Related Topics: Management
Goodreads rating: 3.75
(rated by 336 readers)

Description

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software―from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything―including marketing―flows with the speed and adaptability of software.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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