Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising

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Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising

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Compare to estimated retail price: S$20.14  
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ISBN: 9781781254363
Authors: Ryan Holiday
Publisher: Portfolio Books
Date of Publication: 2014-01-01
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.77
(rated by 10623 readers)

Description

Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.