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Great Advertising Campaigns - Goals And Accomplishments

Nicholas Ind

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Great Advertising Campaigns - Goals And Accomplishments

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Great Advertising Campaigns - Goals And Accomplishments

Regular price Save 13%
Unit price
per
Condition guide
ISBN: 9780844234199
Author: Nicholas Ind
Publisher: Ntc Business Books
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Marketing, Business
Goodreads rating: 2.0
(rated by 1 readers)

Description

In this fascinating account of some of the world's most successful recent advertising campaigns, Nicholas Ind unearths the magic ingredients that make a campaign both inspired and commercially successful.Drawing on in-depth interviews with key advertising personnel and their clients throughout Europe and the USA, Nicholas Ind provides a privileged insight into the creation of each campaign by showing how objectives and approaches changed as the final campaign began to take shape.Whether the task is to build a brand, change public attitudes or create a new market segment, the painstaking planning and execution of a successful campaign, as the author clearly shows, is immensely important. The broad range of well-known products and services examined in Great Advertising Campaigns gives a unique and varied view of how both creativity and business objectives can combine to achieve excellent results.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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