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Graphic Workshop : Innovative Promotions That Work

Lisa L. Cyr

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Graphic Workshop : Innovative Promotions That Work

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Graphic Workshop : Innovative Promotions That Work

Regular price Save up to 57%
Unit price
per
Condition guide
ISBN: 9781592532193
Author: Lisa L. Cyr
Publisher: Rockport Publishers
Date of Publication: 2006-04-01
Format: Hardcover
Related Collections: Business, Art
Goodreads rating: 3.92
(rated by 12 readers)

Description

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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