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Sale

Global Marketing:Global Edition

by Warren J. Keegan
$15.90 Now $4.90 Save 69%
Compare to estimated retail price: S$104.30  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Global Marketing:Global Edition - Thryft
Global Marketing:Global Edition - Thryft

Navigating the world of global marketing effortlessly.

This book is a must-read for anyone interested in understanding the intricacies of global marketing. With its focus on current issues and events, it provides valuable insights and tools to apply the 4Ps of marketing on a global scale. Whether you're a student or a professional, this book will help you navigate the complexities of global markets and stay ahead in the ever-changing business world. Get ready to dive deep into the exciting challenges and controversies of global marketing!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Global Marketing:Global Edition

by Warren J. Keegan
$15.90 Now $4.90 Save 69%
Compare to estimated retail price: S$104.30  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780273756071
Authors: Warren J. Keegan
Publisher: Pearson/Education
Date of Publication: 2011-09-01
Format: Paperback
Related Collections: Business, Sociology, Economics
Related Topics: Economics, Finance, Management, Sociology, Society
Goodreads rating: 3.59
(rated by 135 readers)

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Description

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Navigating the world of global marketing effortlessly.

This book is a must-read for anyone interested in understanding the intricacies of global marketing. With its focus on current issues and events, it provides valuable insights and tools to apply the 4Ps of marketing on a global scale. Whether you're a student or a professional, this book will help you navigate the complexities of global markets and stay ahead in the ever-changing business world. Get ready to dive deep into the exciting challenges and controversies of global marketing!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.