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Global Marketing:Global Edition

Warren J. Keegan

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Global Marketing:Global Edition

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Navigating the world of global marketing effortlessly.

This book is a must-read for anyone interested in understanding the intricacies of global marketing. With its focus on current issues and events, it provides valuable insights and tools to apply the 4Ps of marketing on a global scale. Whether you're a student or a professional, this book will help you navigate the complexities of global markets and stay ahead in the ever-changing business world. Get ready to dive deep into the exciting challenges and controversies of global marketing!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Global Marketing:Global Edition

Regular price Save up to 79%
Unit price
per
Compare to estimated retail price: S$104.30  
Condition guide
ISBN: 9780273756071
Publisher: Pearson/Education
Date of Publication: 2011-09-01
Format: Paperback
Related Collections: Business, Sociology, Economics
Goodreads rating: 3.59
(rated by 135 readers)

Description

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
 

Navigating the world of global marketing effortlessly.

This book is a must-read for anyone interested in understanding the intricacies of global marketing. With its focus on current issues and events, it provides valuable insights and tools to apply the 4Ps of marketing on a global scale. Whether you're a student or a professional, this book will help you navigate the complexities of global markets and stay ahead in the ever-changing business world. Get ready to dive deep into the exciting challenges and controversies of global marketing!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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