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Global Future : The Next Challenge for Asian Business

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Globalization blueprint for East Asian businesses.

This book offers a comprehensive understanding of the specific challenges and opportunities that a globalization process poses to an East Asian business. With a model on internationalization in Asia along with 8 case studies written by CEOs, this book serves as a hands-on guide for such businesses to navigate complex international waters.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Global Future : The Next Challenge for Asian Business

Regular price Save up to 43%
Unit price
per
Compare to estimated retail price: S$33.18  
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ISBN: 9780470821305
Publisher: Wiley
Date of Publication: 2005-05-09
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 4.0
(rated by 1 readers)

Description

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in AsiaA series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
 

Globalization blueprint for East Asian businesses.

This book offers a comprehensive understanding of the specific challenges and opportunities that a globalization process poses to an East Asian business. With a model on internationalization in Asia along with 8 case studies written by CEOs, this book serves as a hands-on guide for such businesses to navigate complex international waters.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.