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For God, Country, And Coca-Cola - The Definitive History Of The Great American Soft Drink And The Company That Makes It

by Mark Pendergrast
For God, Country, And Coca-Cola - The Definitive History Of The Great American Soft Drink And The Company That Makes It - Thryft
For God, Country, And Coca-Cola - The Definitive History Of The Great American Soft Drink And The Company That Makes It - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

For God, Country, And Coca-Cola - The Definitive History Of The Great American Soft Drink And The Company That Makes It

by Mark Pendergrast
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

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ISBN: 9780465029174
Authors: Mark Pendergrast
Publisher: Basic Books
Date of Publication: 2013-05-14
Format: Paperback
Related Collections: Business, History, Economics
Related Topics: Management, Microhistory
Goodreads rating: 3.9
(rated by 731 readers)

Description

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.