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Exploring Corporate Strategy : Text & Cases

Gerry Johnson, Kevan Scholes, Richard Whittington

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Exploring Corporate Strategy : Text & Cases

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Exploring Corporate Strategy : Text & Cases

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ISBN: 9780273711926
Publisher: Pearson College Div
Date of Publication: 2008-01-01
Format: Paperback
Related Collections: Economics, Business
Related Topics: Management, Leadership
Goodreads rating: 3.94
(rated by 504 readers)

Description

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases), Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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