EXPAND YOUR BRAND is an Australian first, written by Merrill Pereyra who spent 23 years with McDonald's - one of the most successful and iconic brands on the planet. Do you have a business that is working and you are thinking about branching out? Perhaps you are thinking about opening a second operation or expanding interstate or overseas? Perhaps you are smart enough to know that following in successful people's footsteps will save you enormous amounts of time and money? EXPAND YOUR BRAND offers invaluable knowledge and strategies to grow any business confidently and successfully. This book will assist managers and executives to groom their business, its personnel and its systems for effortless expansion. If you are contemplating setting up a franchise business then this is an absolute must-read. In 23 bite-size chunks you will learn how to super-size your business and your bank balance. In this turbulent financial era it pays well to pay attention to those who have forged a longstanding and outstanding success story. Merrill Pereyra shares his 23 professional years working with McDonald's in new and emerging markets around the world; sometimes gruelling, mostly glorious and always gratifying. Love McDonald's or loath them... there has arguably been no brand more successful in modern times.
Author: Merrill Pereyra
Format: Paperback
Number of Pages: 135
Publisher: The Messenger Group
Publication Date: 01 Dec 2011
EXPAND YOUR BRAND is an Australian first, written by Merrill Pereyra who spent 23 years with McDonald's - one of the most successful and iconic brands on the planet. Do you have a business that is working and you are thinking about branching out? Perhaps you are thinking about opening a second operation or expanding interstate or overseas? Perhaps you are smart enough to know that following in successful people's footsteps will save you enormous amounts of time and money? EXPAND YOUR BRAND offers invaluable knowledge and strategies to grow any business confidently and successfully. This book will assist managers and executives to groom their business, its personnel and its systems for effortless expansion. If you are contemplating setting up a franchise business then this is an absolute must-read. In 23 bite-size chunks you will learn how to super-size your business and your bank balance. In this turbulent financial era it pays well to pay attention to those who have forged a longstanding and outstanding success story. Merrill Pereyra shares his 23 professional years working with McDonald's in new and emerging markets around the world; sometimes gruelling, mostly glorious and always gratifying. Love McDonald's or loath them... there has arguably been no brand more successful in modern times.
Author: Merrill Pereyra
Format: Paperback
Number of Pages: 135
Publisher: The Messenger Group
Publication Date: 01 Dec 2011
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