Recommendation: Enchantment is a great read for entrepreneurs seeking to improve their relationship with customers and create lasting impressions. The book's practical tactics, drawn from Guy Kawasaki's rich experience at Apple, transform cynics into believers, changing not only their minds, but also their hearts. Kawasaki's teachings help readers learn how to create truly enchanting products and cultivate relationships based on integrity and mutual value.

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Enchantment n: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

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