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E-Commerce - Business, Technology, Society

Kenneth C. Laudon, Carol Traver

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E-Commerce - Business, Technology, Society

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Trifecta of E-Commerce: Tech, Business, Society.

This book is perfect for anyone looking to delve deeper into the world of e-commerce. It provides a unique perspective by emphasizing the importance of not only technological advancements but also business development and social issues. The authors cover all the essential aspects of e-commerce, making it a great resource for both beginners and experts in the field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

E-Commerce - Business, Technology, Society

Regular price
Unit price
per
Condition guide
ISBN: 9780135009321
Publisher: person
Date of Publication: 2007-12-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Technology, Entrepreneurship
Goodreads rating: 3.79
(rated by 319 readers)

Description

For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
 

Trifecta of E-Commerce: Tech, Business, Society.

This book is perfect for anyone looking to delve deeper into the world of e-commerce. It provides a unique perspective by emphasizing the importance of not only technological advancements but also business development and social issues. The authors cover all the essential aspects of e-commerce, making it a great resource for both beginners and experts in the field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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