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E-Business & E-Commerce for Managers

by Harvey M. Deitel, Paul J. Deitel
$35.90
E-Business & E-Commerce for Managers
E-Business & E-Commerce for Managers

Comprehensive guide to e-Business success strategies.

If you're stepping into the e-Business arena, this book could be your perfect playbook. It covers all the bases, from creating a robust website infrastructure to understanding customer relationship management. It dives into what makes e-Businesses tick, providing examples and technical strategies that fit modern markets, and even includes a practical guide to building your own e-Business. Whether you're a manager, business owner, or someone interested in the mechanics of online commerce, this book can help give you a competitive edge in the digital marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

E-Business & E-Commerce for Managers

by Harvey M. Deitel, Paul J. Deitel
$35.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780130323644
Authors: Harvey M. Deitel, Paul J. Deitel
Publisher: Prentice Hall
Date of Publication: 2001-01-01
Format: Paperback
Related Collections: Economics, Business
Related Topics: Technology, Management, Entrepreneurship
Goodreads rating: 4.0
(rated by 2 readers)

Description

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! E-Business and E-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.
 

Comprehensive guide to e-Business success strategies.

If you're stepping into the e-Business arena, this book could be your perfect playbook. It covers all the bases, from creating a robust website infrastructure to understanding customer relationship management. It dives into what makes e-Businesses tick, providing examples and technical strategies that fit modern markets, and even includes a practical guide to building your own e-Business. Whether you're a manager, business owner, or someone interested in the mechanics of online commerce, this book can help give you a competitive edge in the digital marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.