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Digital Advertising

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Digital Advertising

by Andrew Mcstay
Save up to 80%
Compare to estimated retail price: S$64.94  

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Digital Advertising - Thryft
Digital Advertising - Thryft

Master digital advertising to reach global markets.

Recommendation: "Digital Advertising" provides a comprehensive exploration of digital advertising, from viral campaigns to audience profiling and ethical dilemmas. The book analyses key theories and trends in the field in an accessible way, making it an ideal read for students of media, communication, advertising, marketing, and business. It also includes industry perspectives and interviews with senior figures in the international advertising industry, making it a valuable resource for professionals looking to master digital advertising to reach global markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Digital Advertising

by Andrew Mcstay
Save up to 80%
Compare to estimated retail price: S$64.94  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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ISBN: 9780230222410
Author: Andrew Mcstay
Publisher: Palgrave Macmillan
Date of Publication: 2010-01-15
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship, Communication, Technology, Management
Goodreads rating: 3.1
(rated by 10 readers)

Description

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and services to the public's attention. This book examines the cultural, commercial, creative and regulatory practices of advertising in these digital environments. From viral campaigns and in-game advertising, to audience profiling and dataveillance, this book gives a comprehensive exploration of digital advertising. It traces the growth of digital media uses, starting with its use as fringe advertising media and moving beyond the pop-up to become a dominant global advertising media form. Taking a look at the advantages, disadvantages and ethical dilemmas of using digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives alongside inspiring example material and interviews with senior figures in the international advertising industry.
Analysing key theories and emergent trends in the field, Digital Advertising explains complex ideas in a truly accessible way. Insightful, intriguing and informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal reading for students of Media and Communication Studies, Advertising, Marketing and Business Studies.


Author: Andrew Mcstay
Format: Paperback
Number of Pages: 208
Publisher: Palgrave Macmillan
Publication Date: 15 Jan 2010
 

Master digital advertising to reach global markets.

Recommendation: "Digital Advertising" provides a comprehensive exploration of digital advertising, from viral campaigns to audience profiling and ethical dilemmas. The book analyses key theories and trends in the field in an accessible way, making it an ideal read for students of media, communication, advertising, marketing, and business. It also includes industry perspectives and interviews with senior figures in the international advertising industry, making it a valuable resource for professionals looking to master digital advertising to reach global markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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