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Differentiate or Die : Survival in Our Era of Killer Competition

Jack Trout

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Differentiate or Die : Survival in Our Era of Killer Competition

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Discover and market your product's unique qualities.

Differentiate or Die offers an in-depth exploration of differentiating strategies that companies can employ to carve out their own image in a crowded marketplace. Through case studies and expert analysis, the book emphasizes the importance of discovering and marketing a product's unique qualities. It provides practical techniques for achieving differentiation, navigating competition, and owning ideas. The book is a must-read for anyone looking to win in an unforgiving competitive marketplace and is particularly useful for marketing executives in all types of organizations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Differentiate or Die : Survival in Our Era of Killer Competition

Regular price Save up to 30%
Unit price
per
Compare to estimated retail price: S$29.19  
Condition guide
ISBN: 9780471028925
Author: Jack Trout
Publisher: Wiley
Date of Publication: 2001-10-01
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 4.03
(rated by 1796 readers)

Description

&laquo,Diferenciación&raquo, se ha convertido en una palabra clave del mundo de los negocios gracias, en gran parte, a la primera versión de Diferenciarse o Morir. La obra fue seleccionada por los editores de Soundview Executive Book Summaries como uno de los doce mejores libros de management &laquo,de todos los tiempos&raq
 

Discover and market your product's unique qualities.

Differentiate or Die offers an in-depth exploration of differentiating strategies that companies can employ to carve out their own image in a crowded marketplace. Through case studies and expert analysis, the book emphasizes the importance of discovering and marketing a product's unique qualities. It provides practical techniques for achieving differentiation, navigating competition, and owning ideas. The book is a must-read for anyone looking to win in an unforgiving competitive marketplace and is particularly useful for marketing executives in all types of organizations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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