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Develop Your PR Skills

Dr Neil Richardson, Lucy Laville

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Develop Your PR Skills

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Master the art of Public Relations.

This book is a must-read for anyone looking to improve their public relations skills. The authors provide practical advice that is easy to understand and apply in a variety of business settings. What makes this book unique is its focus on real-life scenarios, which help readers see how PR principles can be put into practice. By the end of this book, readers will have the tools they need to effectively manage their brand's reputation and build strong relationships with stakeholders.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Develop Your PR Skills

Regular price Save up to 20%
Unit price
per
Compare to estimated retail price: S$18.68  
Condition guide
ISBN: 9780749459703
Publisher: Kogan Page
Date of Publication: 2010-06-29
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.67
(rated by 9 readers)

Description

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also pointed towards key websites and reading materials.
 

Master the art of Public Relations.

This book is a must-read for anyone looking to improve their public relations skills. The authors provide practical advice that is easy to understand and apply in a variety of business settings. What makes this book unique is its focus on real-life scenarios, which help readers see how PR principles can be put into practice. By the end of this book, readers will have the tools they need to effectively manage their brand's reputation and build strong relationships with stakeholders.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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