Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

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Practical innovation guide for building better businesses.

If you're itching to kickstart a project or revamp your business strategy, "Design a Better Business" is a treasure trove of insights. Imagine getting a behind-the-scenes tour of how top companies innovate and transform ideas into reality, coupled with hands-on tools to apply directly to your endeavors. This practical approach isn't just theory; it's about actionable steps that have been proven in the field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

Regular price
Unit price
per
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ISBN: 9781119272113
Publisher: Wiley
Date of Publication: 2016-09-13
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 4.14
(rated by 317 readers)

Description

Design a Better Business presents the tools, skills, and mindsets needed to master ambiguity and create value from uncertainty. It introduces the double‑loop design process—a practical, collaborative approach to creating and growing value that anyone can apply in their organization. The book shares insights from leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning. It includes visual guides to more than 20 strategic tools and 48 case studies drawn from large companies like ING Bank, Audi, Autodesk, and Toyota Financial Services, as well as startups, incubators, and social impact organizations. With experiences from 30 designers and thought leaders across eight chapters, the work also offers downloads and hundreds of visuals to help launch and sustain innovation as a discipline.
 

Practical innovation guide for building better businesses.

If you're itching to kickstart a project or revamp your business strategy, "Design a Better Business" is a treasure trove of insights. Imagine getting a behind-the-scenes tour of how top companies innovate and transform ideas into reality, coupled with hands-on tools to apply directly to your endeavors. This practical approach isn't just theory; it's about actionable steps that have been proven in the field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.