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Customer-Driven Transformation - How Design-Led Companies Get The Right Services To Market

by James Samperi, Oliver King, Joe Heapy
Compare to estimated retail price: S$47.18  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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Customer-Driven Transformation - How Design-Led Companies Get The Right Services To Market - Thryft
Customer-Driven Transformation - How Design-Led Companies Get The Right Services To Market - Thryft

Design thinking that transforms the company's value.

This book could be a valuable read for business professionals, entrepreneurs, and managers looking to improve their company's value proposition. The unique and distinctive feature of this book is its emphasis on design thinking, providing readers with practical steps to drive change and create winning services. Users would likely review this book positively for its actionable advice and clear guidance on how to implement these strategies in their organizations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Customer-Driven Transformation - How Design-Led Companies Get The Right Services To Market

by James Samperi, Oliver King, Joe Heapy
Compare to estimated retail price: S$47.18  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780749483012
Authors: James Samperi, Oliver King, Joe Heapy
Publisher: Kogan Page
Date of Publication: 2018-07-31
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Entrepreneurship, Management, Technology, Business, Leadership, Productivity
Goodreads rating: 4.38
(rated by 13 readers)

Description

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence customer perceptions; Customer-Driven Transformation demonstrates how to use design thinking as a driver for organizational change to translate your vision into compelling services that will delight your customers. How did companies like Netflix, Airbnb and Uber revolutionize industries and win loyal followers? They started here. By thinking about what customers need foremost, you can reinvent your value proposition and deliver services that work.Customer-Driven Transformation shows how to instill an outside-in approach to strategy, moving away from management that's technology, marketing or resource optimization-led, towards being customer-inspired and experimental with innovation. It is a practical guide for any business to lead a transformational programme and use design thinking to change how services are created, ensuring they are expertly designed, elegant in use and advance in customer-mindedness.With ground-breaking case studies from the likes of E.On Energy, Hyundai Motor Company and Bupa, this cutting-edge book will empower companies to take control of customer experience and deliver long-lasting and impactful change. Focusing on one of the hottest management topics, it is an inspiring read for any business leader to understand how to reinvent their value proposition, gain market share and win customers.
 

Design thinking that transforms the company's value.

This book could be a valuable read for business professionals, entrepreneurs, and managers looking to improve their company's value proposition. The unique and distinctive feature of this book is its emphasis on design thinking, providing readers with practical steps to drive change and create winning services. Users would likely review this book positively for its actionable advice and clear guidance on how to implement these strategies in their organizations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.