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Sale

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

by Mario Pricken
$31.90 Now $22.90 Save 28%
Compare to estimated retail price: S$61.77  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Unlocking innovation in the advertising world.

If you're intrigued by the spark behind some of the most memorable ad campaigns, "Creative Advertising" could be a treasure trove for you. This book will not only fuel your own creativity but also give you a behind-the-scenes look at the ingenuity involved in crafting ads that resonate with audiences. Think of it as a masterclass in marketing creativity from the sharpest minds in the business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

by Mario Pricken
$31.90 Now $22.90 Save 28%
Compare to estimated retail price: S$61.77  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780500284766
Authors: Mario Pricken
Publisher: Thames & Hudson
Date of Publication: 2004-05-01
Format: Paperback
Related Collections: Business, Art, Science
Related Topics: Design, Art Design
Goodreads rating: 4.07
(rated by 594 readers)

Description

What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable advertisements, from finding the elusive "big idea" to reworking classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry, such as J. Walter Thompson and Saatchi and Saatchi, along with exciting young agencies such as London-based Mother Ltd. All demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humor. Interviews with international luminaries of the advertising world provide invaluable insights into the working practices of top agencies. Entertaining and inspirational, Creative Advertising is an indispensable book for designers, art directors, copywriters, and students of advertising. Over 450 illustrations, 380 in color.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Unlocking innovation in the advertising world.

If you're intrigued by the spark behind some of the most memorable ad campaigns, "Creative Advertising" could be a treasure trove for you. This book will not only fuel your own creativity but also give you a behind-the-scenes look at the ingenuity involved in crafting ads that resonate with audiences. Think of it as a masterclass in marketing creativity from the sharpest minds in the business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.