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Crafting and Executing Strategy - Text and Readings

Arthur A. Thompson Jr.

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Crafting and Executing Strategy - Text and Readings

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Crafting and Executing Strategy - Text and Readings

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ISBN: 9780071181419
Publisher: McGraw-Hill
Date of Publication: 2001-01-01
Format: Paperback
Related Collections: Business
Related Topics: Management
Goodreads rating: 3.64
(rated by 96 readers)

Description

Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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