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Cradle to Cradle

by Michael Braungart, William McDonough
Compare to estimated retail price: S$49.15  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Cradle to Cradle - Thryft
Cradle to Cradle - Thryft

Waste Equals Food: An Approach to Sustainable Manufacturing.

For readers interested in learning about sustainable manufacturing and design, "Cradle to Cradle" challenges traditional environmentalism by proposing an innovative approach to minimize waste and pollution. The authors draw from their extensive experience in redesigning products and discuss how waste can be transformed into nourishment for new products, either as biological or technical nutrients. This book is a must-read for those interested in exploring a new philosophy and practice of manufacturing that can benefit both nature and commerce.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Cradle to Cradle

by Michael Braungart, William McDonough
Compare to estimated retail price: S$49.15  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780865475878
Authors: Michael Braungart, William McDonough
Publisher: North Point Press
Date of Publication: 2002-04-22
Format: Paperback
Related Collections: Business, Economics, Science
Goodreads rating: 4.09
(rated by 11965 readers)

Description

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as "biological nutrients" that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be "technical nutrients" that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being "recycled" -- really, downcycled -- into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do as well.
 

Waste Equals Food: An Approach to Sustainable Manufacturing.

For readers interested in learning about sustainable manufacturing and design, "Cradle to Cradle" challenges traditional environmentalism by proposing an innovative approach to minimize waste and pollution. The authors draw from their extensive experience in redesigning products and discuss how waste can be transformed into nourishment for new products, either as biological or technical nutrients. This book is a must-read for those interested in exploring a new philosophy and practice of manufacturing that can benefit both nature and commerce.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.