Sale

Corporate Entrepreneurship: Innovation and Strategy in Large Organizations

Regular price Save up to 55%
Unit price
per

Unlock innovation in giants; foster creativity, strategy.

If you're intrigued by the challenge of sparking innovation in well-established companies, "Corporate Entrepreneurship" could be the guide you've been searching for. Paul Burns takes a magnifying glass to the mechanisms that allow big organizations to behave like nimble startups, blending academic insights with real-world examples. It's not just theory; this book is a roadmap to transforming a corporate culture into one that champions entrepreneurship and innovation at every turn. Perfect for those studying the subject or professionals eager to inject entrepreneurial spirit into their organizations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Corporate Entrepreneurship: Innovation and Strategy in Large Organizations

Regular price Save up to 55%
Unit price
per
Condition guide

Special Offer

Buy 3, Get 1 Free On All Items Under S$10

Add 4 items under S$10 to your cart — the cheapest one is on us.

ISBN: 9780230304031
Authors: Paul Burns
Publisher: Red Globe Press
Date of Publication: 2013-01-22
Format: Paperback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 4.0
(rated by 16 readers)

Description

This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively.This is an essential textbook for students studying Corporate Entrepreneurship at upper undergraduate and postgraduate level on Entrepreneurship and Business & Management degree programmes. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership.
 

Unlock innovation in giants; foster creativity, strategy.

If you're intrigued by the challenge of sparking innovation in well-established companies, "Corporate Entrepreneurship" could be the guide you've been searching for. Paul Burns takes a magnifying glass to the mechanisms that allow big organizations to behave like nimble startups, blending academic insights with real-world examples. It's not just theory; this book is a roadmap to transforming a corporate culture into one that champions entrepreneurship and innovation at every turn. Perfect for those studying the subject or professionals eager to inject entrepreneurial spirit into their organizations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.