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Corporate Communication

Paul A. Argenti

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Corporate Communication

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Coordinated communication for corporate success

Corporate Communication by Paul A. Argenti would be a great read for anyone interested in learning about the behind-the-scenes strategies and tools that top companies use to stay ahead of the competition. The book uses real-life cases to illustrate the importance of creating a coordinated system of communication and how it helps organizations achieve success. Readers will gain valuable insights into the decision-making process of top managers and how they navigate real-world challenges.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Corporate Communication

Regular price Save up to 54%
Unit price
per
Compare to estimated retail price: S$94.67  
Condition guide
ISBN: 9780071276153
Author: Paul A. Argenti
Publisher: MC GRAW HILL
Date of Publication: 2009-01-01
Format: Paperback
Related Collections: Business
Related Topics: Communication
Goodreads rating: 3.69
(rated by 88 readers)

Description

"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
 

Coordinated communication for corporate success

Corporate Communication by Paul A. Argenti would be a great read for anyone interested in learning about the behind-the-scenes strategies and tools that top companies use to stay ahead of the competition. The book uses real-life cases to illustrate the importance of creating a coordinated system of communication and how it helps organizations achieve success. Readers will gain valuable insights into the decision-making process of top managers and how they navigate real-world challenges.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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