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Converted: The Data-Driven Way to Win Customers' Hearts
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Neil Hoyne
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Harness data to foster lasting customer relationships.
If you're looking to step up your digital marketing game, "Converted" could be the secret weapon you've been searching for. Neil Hoyne distills his expertise from Google into a playbook that is both practical and insightful, focused on forging long-term customer relationships through data-driven strategies. His perspective challenges the short-term focus that pervades the industry and offers a compelling route to sustainable success and competitive advantage.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Converted: The Data-Driven Way to Win Customers' Hearts
by
Neil Hoyne
Regular price
$16.90
Now $12.90
Save 24%
- Unit price
- / per
Save 17%
Save 24%
Save 20%
Save 22%
ISBN: 9780593420652
Authors:
Neil Hoyne
Publisher: Portfolio
Date of Publication: 2022-02-22
Format: Hardcover
Goodreads rating: 3.9
(rated by 307 readers)
Description
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to understand the full value of each relationship, engage in an ongoing conversation with your best customers, ask the right questions so you can anticipate your customers’ needs, and find more great customers. A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Harness data to foster lasting customer relationships.
If you're looking to step up your digital marketing game, "Converted" could be the secret weapon you've been searching for. Neil Hoyne distills his expertise from Google into a playbook that is both practical and insightful, focused on forging long-term customer relationships through data-driven strategies. His perspective challenges the short-term focus that pervades the industry and offers a compelling route to sustainable success and competitive advantage.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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