Thousands of prices just dropped across Thryft
Our price drop is now live! Find lowered prices on thousands of one-of-a-kind finds across Thryft
Free delivery on all orders above $30
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Find more of what you love

Get thoughtful picks from Thryft’s ever-changing collection of pre-loved books, vinyl and CDs—plus occasional sales and events.

By signing up, you agree to receive marketing emails from Thryft. You can unsubscribe at any time.

This item is sold out

Get an email when a matching copy is available again.

Contemporary Issues in Marketing and Consumer Behaviour

Pauline Maclaran, Elizabeth Parsons

Which copies would you like?
Condition and budgetAny condition · No price limit

Excludes delivery. This filters future availability alerts; it is not a price-drop alert.

We check inventory once a day. We’ll email you once when we find a matching copy. Copies aren’t reserved. This does not sign you up for marketing emails.

Contemporary Issues in Marketing and Consumer Behaviour

by Pauline Maclaran, Elizabeth Parsons
Save up to 17%
Compare to estimated retail price: S$97.33  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Contemporary Issues in Marketing and Consumer Behaviour - Thryft

Insightful guide to modern marketing and consumer trends.

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Contemporary Issues in Marketing and Consumer Behaviour

by Pauline Maclaran, Elizabeth Parsons
Save up to 17%
Compare to estimated retail price: S$97.33  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780750687393
Authors: Pauline Maclaran, Elizabeth Parsons
Publisher: Routledge
Date of Publication: 2009-04-15
Format: Paperback
Related Collections: Business, Sociology, Economics
Related Topics: Sociology, Gender, Technology, Economics, Management, Education, Social Issues, Communication
Goodreads rating: 4.29
(rated by 7 readers)

Description

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior. It makes clear links between theory and practice in marketing, locating recent developments within global, social, and economic contexts. Written by a team of experts, this title is suitable for Masters, MBA, and advanced undergraduate modules in marketing and consumer behavior. It is also a useful resource for dissertation study at both undergraduate and postgraduate levels.
 

Insightful guide to modern marketing and consumer trends.

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Business Books

Shop all
We-Think
Charles Leadbeater | Profile Books

We-Think

In one line

Collaborative innovation reshaping society's dynamics.

Goodreads 3.65

Condition: Very Good

$16.90 $12.90 24% off

Wealth Dragon Way: The Why, When, and How to Become Infinitely Wealthy
Vincent Wong, John Lee | Wiley

Wealth Dragon Way: The Why, When, and How to Become Infinitely Wealthy

In one line

Wealth mindset meets moral, practical property wisdom

Goodreads 3.37

Condition: Very Good

$11.90

The Story of Wipro: A Journey from 1945
Wipro | Westland

The Story of Wipro: A Journey from 1945

In one line

Values-driven reinvention across seventy-five transformative years

Goodreads 3.5

Condition: Very Good

$11.90

Sparking Success: Why Every Leader Needs to Develop a Creative Mindset
Adam Kingl | Kogan Page

Sparking Success: Why Every Leader Needs to Develop a Creative Mindset

In one line

Creative leadership lessons from the world’s boldest innovators

Goodreads 4.38

Condition: Like New

$13.90

Supersurvivors: The Surprising Link Between Suffering and Success – The Psychology of Remarkable Growth and Transformation After Trauma
David B. Feldman, Lee Kravetz | Harper Paperbacks

Supersurvivors: The Surprising Link Between Suffering and Success – The Psychology of Remarkable Growth and Transformation After Trauma

In one line

For turning pain into grounded, forward growth

Goodreads 3.53

Condition: Like New

$13.90

44% off est. retail
Rebels at Work
Lois Kelly, Carmen Medina | O'reilly Media

Rebels at Work

In one line

Empowering workplace change without authority.

Goodreads 3.8

Condition: Well Read

$9.90 $5.90 40% off

84% off est. retail
Zconomy: How Gen Z Will Change the Future of Business and What to Do About It
Jason Dorsey, Denise Villa | Harper Business

Zconomy: How Gen Z Will Change the Future of Business and What to Do About It

In one line

Deciphering Gen Z's impact on future business.

Goodreads 3.61

Condition: Like New

$18.90 $12.90 32% off

65% off est. retail
不拘一格：网飞的自由与责任工作法
Reed Hastings | 中信出版社

不拘一格：网飞的自由与责任工作法

In one line

自由越多，责任越重

Goodreads 4.26

Condition: Good

$10.90

Startup Guide Singapore
Guide Startup | Startup Guides

Startup Guide Singapore

In one line

An insider’s map to Singapore’s startup ecosystem

Goodreads 3.0

Condition: Very Good

$11.90

Get Epic Shit Done
Ankur Warikoo | Juggernaut

Get Epic Shit Done

In one line

Transform inspiration into actionable life improvement.

Goodreads 3.72

Condition: Very Good

$11.90 $8.90 25% off

60% off est. retail

Business Books

Shop all

Sociology Books

Shop all
Twins: And What They Tell Us About Who We Are
Lawrence Wright | Trade Paper Press

Twins: And What They Tell Us About Who We Are

In one line

Identity, genetics, and the mystery of self

Goodreads 3.71

Condition: Very Good

$11.90

Respect the Image: Reflecting Human Worth in How We Listen and Talk
Timothy M. Shorey | P&r Publishing

Respect the Image: Reflecting Human Worth in How We Listen and Talk

In one line

Faith-rooted guide to kinder, deeper conversations

Goodreads 4.37

Condition: Very Good

$11.90 $8.90 25% off

Chasing Cool: Standing Out in Today's Cluttered Marketplace
Noah Kerner | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

In one line

A sharp anatomy of authentic, enduring brand cool

Goodreads 3.39

Condition: Good

$3.90

Market Smart: The Best in Age and Lifestyle-Specific Design
Daniel Acuff, Jim Gilmartin, David Bonner | Harper

Market Smart: The Best in Age and Lifestyle-Specific Design

In one line

Dissecting design's appeal to specific consumer demographics.

Goodreads 4.0

Condition: Like New

$25.90 $14.90 42% off

Thailand Beyond the Fringe
Robert Cooper | Marshall Cavendish Editions

Thailand Beyond the Fringe

In one line

Salty, witty guide to Thailand’s cultural puzzles

Goodreads 3.25

Condition: Good

$10.90

Born to Be Good: The Science of a Meaningful Life
Dacher Keltner | W. W. Norton & Company

Born to Be Good: The Science of a Meaningful Life

In one line

Compassion science for living a richer life

Goodreads 3.58

Condition: Like New

$13.90

The Good Girls: An Ordinary Killing
Sonia Faleiro | Bloomsbury Publishing

The Good Girls: An Ordinary Killing

In one line

True crime explores misogyny, shame, and violence.

Goodreads 3.76

Condition: Well Read

$8.90 $5.90 34% off

63% off est. retail
The Flow of Management Ideas: Rethinking Managerial Audiences
Marlieke Van Grinsven, Claudia Groß, Stefan Heusinkveld | Cambridge University Press

The Flow of Management Ideas: Rethinking Managerial Audiences

In one line

How managers transform guru insights into workplace practice

Goodreads 0.0

Condition: Like New

$13.90

Delivering on Digital: The Innovators and Technologies That Are Transforming Government
William D. Eggers | Rosettabooks

Delivering on Digital: The Innovators and Technologies That Are Transforming Government

In one line

Blueprint for governments built around digital citizens

Goodreads 4.11

Condition: Like New

$13.90

How Generation Z Galvanized a Revolutionary Movement Against Myanmar's 2021 Military Coup
Tharaphi Than, Sue Ye Lin, Ingrid Jordt | Iseas - Yusof Ishak Institute

How Generation Z Galvanized a Revolutionary Movement Against Myanmar's 2021 Military Coup

In one line

Gen Z transforms resistance through radical inclusion

Goodreads 0.0

Condition: Like New

$13.90

Sociology Books

Shop all

You might enjoy this if…

View book details