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Contagious : How to Build Word of Mouth in the Digital Age

Jonah Berger

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Contagious : How to Build Word of Mouth in the Digital Age

by Jonah Berger
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Contagious : How to Build Word of Mouth in the Digital Age - Thryft
Contagious : How to Build Word of Mouth in the Digital Age - Thryft

Create buzz: Master the art of word-of-mouth

This book is a great read for entrepreneurs and marketers who want to understand the science behind why some ideas/products become more popular than others. The author uses real-life examples to illustrate his points and provides practical tips on how to make ideas contagious. Overall, this book is an insightful read that will help anyone looking to create buzz around their brand or product.

  • Goodreads Choice Award Nominee for Nonfiction (2013)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Contagious : How to Build Word of Mouth in the Digital Age

by Jonah Berger
Save up to 30%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781471111709
Author: Jonah Berger
Publisher: Simon & Schuster
Date of Publication: 2014-01-01
Format: Paperback
Related Collections: Business, Science, Sociology, Personal Development
Related Topics: Self Help, Personal Development, Leadership, Entrepreneurship, Psychology, Business, Personal Development, Leadership, Psychology
Goodreads rating: 3.98
(rated by 29883 readers)

Description

Paperback. Pub Date :2014-01-16 256 English Simon & Schuster Why are some products and ideas talked about more than others Why do some articles make the most emailed list Why do some YouTube videos go viral Word- of-mouth. Whether through face-to-face conversations. emails from friends. or online product reviews. the information and opinions we get from others have a strong impact on our own behaviour. Indeed. word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth Its available to everyone.Whether youre a Fortune 500 company trying to increase sales. a corner restaurant trying to raise awareness. a non-profit trying to fight obesity. or a newb...
 

Create buzz: Master the art of word-of-mouth

This book is a great read for entrepreneurs and marketers who want to understand the science behind why some ideas/products become more popular than others. The author uses real-life examples to illustrate his points and provides practical tips on how to make ideas contagious. Overall, this book is an insightful read that will help anyone looking to create buzz around their brand or product.

  • Goodreads Choice Award Nominee for Nonfiction (2013)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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