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Competitive Advantage: Creating and Sustaining Superior Performance

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Dissecting firms' strategies for sustained market dominance.

If you're looking to deepen your understanding of what gives a company its edge, "Competitive Advantage" is a vital read. It uncovers the backbone of what makes a business succeed, breaking down complex notions into manageable, actionable parts. Porter's insights could change the way you view your company’s activities and strategic potential, giving you the analytical tools to carve out a superior position in your market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Competitive Advantage: Creating and Sustaining Superior Performance

Regular price $21.23
Unit price
per
Compare to estimated retail price: S$60.00  
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ISBN: 9780684841465
Publisher: Free Press
Date of Publication: 1998-06-01
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 4.18
(rated by 4842 readers)

Description

The essential complement to the path-breaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities,' or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
 

Dissecting firms' strategies for sustained market dominance.

If you're looking to deepen your understanding of what gives a company its edge, "Competitive Advantage" is a vital read. It uncovers the backbone of what makes a business succeed, breaking down complex notions into manageable, actionable parts. Porter's insights could change the way you view your company’s activities and strategic potential, giving you the analytical tools to carve out a superior position in your market.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.