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Competing With Giants - How One Family-Owned Company Took On The Multinationals And Won

by Phương Uyen Trần, Jackie Horne, Brian Tracy
Competing With Giants - How One Family-Owned Company Took On The Multinationals And Won - Thryft
Competing With Giants - How One Family-Owned Company Took On The Multinationals And Won - Thryft

East and West Unite, David vs. Goliath

This book could be a good read for someone who is interested in the story of a small family-owned company from Vietnam that managed to compete and win against multinational giants. Through the eyes of the author, who witnessed her parents' journey to success, it offers a powerful message of empowerment and teaches us that nothing is impossible. It highlights the importance of local knowledge and combining it with international standards, showing that small companies have the potential to outshine global corporations. Expect to be inspired and motivated to follow your dreams and strive for success, regardless of your background or circumstances.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Competing With Giants - How One Family-Owned Company Took On The Multinationals And Won

by Phương Uyen Trần, Jackie Horne, Brian Tracy
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781946633156
Authors: Phương Uyen Trần, Jackie Horne, Brian Tracy
Publisher: ForbesBooks
Date of Publication: 2018-08-28
Format: Hardcover
Related Collections: Business, Biographies & Memoirs, Economics
Related Topics: Entrepreneurship, Management, Personal Development, Biography, Memoir, Business, Autobiography, Finance, Society, Sociology
Goodreads rating: 3.5
(rated by 14 readers)

Description

Asia’s growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region’s rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần’s family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP’s founder, Trần Quí Thanh, tells himself daily, “Nothing is Impossible.”
 

East and West Unite, David vs. Goliath

This book could be a good read for someone who is interested in the story of a small family-owned company from Vietnam that managed to compete and win against multinational giants. Through the eyes of the author, who witnessed her parents' journey to success, it offers a powerful message of empowerment and teaches us that nothing is impossible. It highlights the importance of local knowledge and combining it with international standards, showing that small companies have the potential to outshine global corporations. Expect to be inspired and motivated to follow your dreams and strive for success, regardless of your background or circumstances.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.