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This book could be a good read for students of mass media studies who want to understand how communication theories are applied to different forms of mass media. The book provides current examples from various fields such as journalism, broadcasting, advertising, and public relations, making it relatable to real-world scenarios. Additionally, the book has been updated to cover new developments in mass communication theory, including cyber communication and media conglomerates.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Book by Tankard James W
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Communication Theories : Origins, Methods and Uses in the Mass Media: International Edition

ISBN: 9780205727261
Estimated First-hand Retail Price: $182.63
Publisher: Pearson
Date of Publication: 2008-12-12
Format: Paperback
Regular price Our price:   $11.89 40% off
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Goodreads rating 3.67
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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This book could be a good read for students of mass media studies who want to understand how communication theories are applied to different forms of mass media. The book provides current examples from various fields such as journalism, broadcasting, advertising, and public relations, making it relatable to real-world scenarios. Additionally, the book has been updated to cover new developments in mass communication theory, including cyber communication and media conglomerates.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Book by Tankard James W