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Communication Theories : Origins, Methods and Uses in the Mass Media: International Edition

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Apply communication theories to mass media.

This book could be a good read for students of mass media studies who want to understand how communication theories are applied to different forms of mass media. The book provides current examples from various fields such as journalism, broadcasting, advertising, and public relations, making it relatable to real-world scenarios. Additionally, the book has been updated to cover new developments in mass communication theory, including cyber communication and media conglomerates.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Communication Theories : Origins, Methods and Uses in the Mass Media: International Edition

Regular price $26.12 $6.90 74% off
Unit price
per
ISBN: 9780205727261
Estimated First-hand Retail Price: $240.72
Publisher: Pearson
Date of Publication: 2008-12-12
Format: Paperback
Related Collections: Sociology
Related Topics: Politics, Education, Social Issues
Goodreads rating: 3.67
(rated by 153 readers)

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Book by Tankard James W
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Apply communication theories to mass media.

This book could be a good read for students of mass media studies who want to understand how communication theories are applied to different forms of mass media. The book provides current examples from various fields such as journalism, broadcasting, advertising, and public relations, making it relatable to real-world scenarios. Additionally, the book has been updated to cover new developments in mass communication theory, including cyber communication and media conglomerates.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.