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This unique book helps readers understand why cognitive psychologists approach problems as they do. It explains the questions cognitive psychologists ask, gives clear answers, and provides interesting, lively and comprehensive coverage of controversies in the field. This book is a study of cognition: of how humans think. Topics covered include visual perception, attention, sensory and primary memory, memory encoding, memory retrieval, memory storage, motor control, visual imagery, decision making and deductive reasoning, problem solving, and language. For readers that are interested in understanding the mysteries of cognition, including psychiatrists, psychologists, psychoanalysts, and those in the field of cognitive neuroscience.