Clueless in Starting a Business

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Essential guide to starting a successful business.

This book is for anyone looking to start their own business but doesn't know where to start. It breaks down the process of starting a business into easy to understand steps while also providing inspiring stories and tips from successful entrepreneurs. The unique feature of this book is its focus on the Asian market, which makes it a great read for anyone looking to start a business in Asia or for those looking to expand globally.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Clueless in Starting a Business

Regular price $5.01
Unit price
per
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ISBN: 9789812445070

Description

Synopsis:
What's it like to be an entrepreneur? What does it take to build a successful business? Clueless in Starting a Business gives you all the vital answers. Discover the right kind of company to start, how to structure it for success, how to design a business plan that minimises risks, how to continually build sales and customer loyalty, and how to attract better staff. Plus inspiring stories and tips from top Asian and global entrepreneurs to show how your new business can take off faster. This is the one book you need to get your business started! -------------- Other titles in the Clueless series 1. Clueless in Advertising 2. Clueless in Marketing Communications 3. Clueless in Public Relations

About the Author:

Once described as an "awards machine", Jim Aitchison has won over 600 advertising awards. He was creative director of The Ball Partnership, Singapore, and executive creative director of Batey Ads, Singapore. Jim has judged The One Show, America’s leading awards show; and has judged the London International Advertising Awards for many years. He is a member of the most prestigious industry associations including Britain’s Design & Art Directors Association, the Australian Writers and Art Directors Association, the Type Directors Club of New York. Jim is also the author for international bestsellers titles, Cutting Edge Advertising and Cutting Edge Commercials. Started his first business at age 15, Adam Khoo made his first million at 26. Currently he owns and manages three companies with a combined turnover of US$12 million. He is the Managing Director of Adcom Pte Ltd, a leading brand consulting and advertising agency with clients such as AIA, Tabasco, SAAB and Philip Wain. He is co-founder of Event Gurus Pte Ltd, an event management and conference company. He is also the CEO of Adam Khoo Learning Technologies Group P/L that runs motivational and accelerated learning programmes. May Lwin is a distinguished academic with years of practical experience in advertising agency, Ogilvy & Mather Singapore.


Author: May Lwin
Format: Soft cover
Publisher: Pearson Education
Publication Date: 30 Jun 2004
 

Essential guide to starting a successful business.

This book is for anyone looking to start their own business but doesn't know where to start. It breaks down the process of starting a business into easy to understand steps while also providing inspiring stories and tips from successful entrepreneurs. The unique feature of this book is its focus on the Asian market, which makes it a great read for anyone looking to start a business in Asia or for those looking to expand globally.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.