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Clueless in Marketing Communications

Jim Aitchison

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Clueless in Marketing Communications

by Jim Aitchison
Save up to 58%
Clueless in Marketing Communications
Clueless in Marketing Communications

Demystifying marketing, a guide for beginners.

If the world of marketing seems overcomplicated and downright cryptic, "Clueless in Marketing Communications" could be your cipher. It breaks down intricate concepts into digestible, relatable content, perfect for those just dipping their toes into the vast ocean of marketing strategies and communications. You'll finish with not just understanding but possibly a newfound appreciation for the craft.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Clueless in Marketing Communications

by Jim Aitchison
Save up to 58%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780131028418
Author: Jim Aitchison
Publisher: Pearson Education Asia Pte., Ltd.
Date of Publication: 2003-03-07
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: How To, Personal Development, Business, Communication
Goodreads rating: 3.38
(rated by 21 readers)

Description

What’s it like to work in marketing? What career paths are there? How do you get a foot in the door? Clueless in Marketing Communications is the first book with all the answers for students, jobseekers and new recruits. Readers will discover how advertising works, how clients work with agencies and suppliers. Step behind the scenes and learn how marcom campaigns are created and implemented. Pick up tips on how to make the most of your job interview, what you need to say and show, and how headhunters can help your career take off. Clueless in Marketing Communications is the second book published in the Clueless series. The authors retain the same funky style of writing (the trademark of this series) and pedagogical format as that of Clueless in Advertising.
 

Demystifying marketing, a guide for beginners.

If the world of marketing seems overcomplicated and downright cryptic, "Clueless in Marketing Communications" could be your cipher. It breaks down intricate concepts into digestible, relatable content, perfect for those just dipping their toes into the vast ocean of marketing strategies and communications. You'll finish with not just understanding but possibly a newfound appreciation for the craft.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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