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Cases in Marketing Management and Strategy

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Cases in Marketing Management and Strategy

Regular price $14.88 $8.93 40% off
Unit price
per
ISBN: 9780135770573
Authors: John A. Quelch
Publisher: Prentice Hall
Date of Publication: 1997-01-01
Format: Paperback
Related Collections: Business, Economics, Travel
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Description

For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.