Sale

Cases in Marketing Management and Strategy

Regular price $14.88 $8.93 40% off
Unit price
per
Sale

Cases in Marketing Management and Strategy

Regular price $14.88 $8.93 40% off
Unit price
per
ISBN: 9780135770573
Authors: John A. Quelch
Publisher: Prentice Hall
Date of Publication: 1997-01-01
Format: Paperback
Goodreads rating: 0.0
(rated by 0 readers)

Description

For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Condition guide
Availability
 
(0 in cart)

You may also like