Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; and low- and high-technology industries.

Author: Ang Swee-Hoon
Format: Paperback
Number of Pages: 507
Publisher: Pearson Education (US)
Publication Date: 20 Sep 1997

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