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Business Marketing Management : A Strategic View of Industrial and Organizational Markets

Regular price $24.50 $10.54 57% off
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Business Marketing Management : A Strategic View of Industrial and Organizational Markets

Regular price $24.50 $10.54 57% off
Unit price
per
ISBN: 9780324190434
Estimated First-hand Retail Price: $312.48
Date of Publication: 2003-03-19
Format: Hardcover
Related Collections: Business, Marketing, Economics
Goodreads rating: 4.29
(rated by 7 readers)

Description

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.