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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

by Michael Dunn, Scott M. Davis, David A. Aaker
$8.90 Now $4.90 Save 45%
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth - Thryft
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth - Thryft

Transform operations through strategic brand integration.

If you're steering a business and looking to integrate your brand more deeply into your processes, "Building the Brand-Driven Business" could guide you to success. It's not just about brand theory; this book offers practical steps towards creating a culture where every employee is a brand ambassador, which is critical for growth and market relevance. Authors Davis and Dunn deliver expertise that could be just what you need to ensure that your brand's promise and your business's delivery are perfectly aligned.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

by Michael Dunn, Scott M. Davis, David A. Aaker
$8.90 Now $4.90 Save 45%
ISBN: 9780787962555
Authors: Michael Dunn, Scott M. Davis, David A. Aaker
Publisher: Jossey-Bass
Date of Publication: 2002-09-17
Format: Hardcover
Related Collections: Personal Development, Business
Related Topics: Leadership, Personal Development, Business, Entrepreneurship, Communication, Productivity, Inspirational, Management
Goodreads rating: 3.74
(rated by 23 readers)

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Description

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Transform operations through strategic brand integration.

If you're steering a business and looking to integrate your brand more deeply into your processes, "Building the Brand-Driven Business" could guide you to success. It's not just about brand theory; this book offers practical steps towards creating a culture where every employee is a brand ambassador, which is critical for growth and market relevance. Authors Davis and Dunn deliver expertise that could be just what you need to ensure that your brand's promise and your business's delivery are perfectly aligned.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.