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Breakthrough Branding : How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

Catherine Kaputa

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Breakthrough Branding : How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

by Catherine Kaputa
Compare to estimated retail price: S$36.76  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Breakthrough Branding : How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand - Thryft
Breakthrough Branding : How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand - Thryft

Transform your ideas into successful brands.

Breakthrough Branding is a must-read for entrepreneurs and small business owners who want to turn their ideas into successful brands. Catherine Kaputa provides readers with practical tools and international case studies to help define their audience, create a unique brand personality, and stand out from the competition. The book is packed with insightful exercises and social media strategies that will help you create a brand that thrives. Readers will learn how to leverage their assets, create a standout personality, and position themselves as superior to the competition all by utilizing the power of branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Breakthrough Branding : How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

by Catherine Kaputa
Compare to estimated retail price: S$36.76  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781857885811
Author: Catherine Kaputa
Publisher: Nicholas Brealey
Date of Publication: 2012-06-16
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship
Goodreads rating: 3.84
(rated by 82 readers)

Description

"Whether you're launching your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Kaputa has made this challenger her personal and professional study, and she shares secrets worth many times the cost of admission!" - Daniel H. Pink, author of Drive and A Whole New MindEven the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three ambition, a winning idea, and a brand strategy.Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
 

Transform your ideas into successful brands.

Breakthrough Branding is a must-read for entrepreneurs and small business owners who want to turn their ideas into successful brands. Catherine Kaputa provides readers with practical tools and international case studies to help define their audience, create a unique brand personality, and stand out from the competition. The book is packed with insightful exercises and social media strategies that will help you create a brand that thrives. Readers will learn how to leverage their assets, create a standout personality, and position themselves as superior to the competition all by utilizing the power of branding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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