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This book explores how to effectively target consumer behavior and the importance of doing so in modern branding. It focuses on how companies can affect behavior through various strategies such as marketing communications, distribution, and customer service. It is a great read for anyone interested in understanding the new branding dynamic and how to thrive in it.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

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Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy)

ISBN: 9780446178013
S$5.90
-30% Was: S$8.43
Estimated First-hand Retail Price: $40.66
Publisher: Business Plus
Date of Publication: 2008-09-22
Format: Hardcover
Goodreads rating: 3.31
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This book explores how to effectively target consumer behavior and the importance of doing so in modern branding. It focuses on how companies can affect behavior through various strategies such as marketing communications, distribution, and customer service. It is a great read for anyone interested in understanding the new branding dynamic and how to thrive in it.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!