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Brand Spaces: Branded Architecture and the Future of Retail Design

by Sven Ehmann, Sofia Borges
Brand Spaces: Branded Architecture and the Future of Retail Design
Brand Spaces: Branded Architecture and the Future of Retail Design

Exploring branded worlds in revolutionary retail design.

If you're fascinated by the intersection of brand identity and immersive retail spaces, "Brand Spaces" will be a visually inspiring journey for you. This book delves into the strategies of innovative companies that have mastered the art of creating captivating shopping experiences. It's a must-read for anyone interested in the future of retail design and how physical spaces can embody a brand's ethos.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Spaces: Branded Architecture and the Future of Retail Design

by Sven Ehmann, Sofia Borges
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9783899554779
Authors: Sven Ehmann, Sofia Borges
Publisher: Gestalten
Date of Publication: 2013-02-07
Format: Hardcover
Related Collections: Art, Business
Related Topics: Architecture, Design, Art and Photography, Communication, Entrepreneurship, Management
Goodreads rating: 3.89
(rated by 9 readers)

Description

The future of spatial branding experiences. New concepts for communicating brands via architecture, trade show presentations, shops, and interior design. Brand communication is becoming increasingly sophisticated and diversified. Today, the consistent implementation of a corporate design is not enough to keep a brand relevant. More and more companies are discovering the benefit of spatial brand experiences for communicating their messages effectively on an emotional level. Until recently, uniformity was the rule. Today, however, an impressive range of ideas, concepts, variations, and experiences for effective spatial brand communication are being developed. The results are locations with character that are a far cry from the excessively ornate brand temples of the past. Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. Case studies illustrate striking applications from around the world that communicate overall brand identity while respecting local specifications. In this context, innovators, including Audi, Starbucks, and Nike, are represented with their most unusual projects. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores. This section not only presents the unconventional application of colors, forms, and materials, but also the compelling use of sculptural elements as
 

Exploring branded worlds in revolutionary retail design.

If you're fascinated by the intersection of brand identity and immersive retail spaces, "Brand Spaces" will be a visually inspiring journey for you. This book delves into the strategies of innovative companies that have mastered the art of creating captivating shopping experiences. It's a must-read for anyone interested in the future of retail design and how physical spaces can embody a brand's ethos.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.