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Brand Breakout : How Emerging Market Brands Will Go Global

Jan-Benedict E.M Steenkamp, Nirmalya Kumar

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Brand Breakout : How Emerging Market Brands Will Go Global

Regular price $17.83
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Breakout : How Emerging Market Brands Will Go Global

Regular price $17.83
Unit price
per
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ISBN: 9781137276612
Publisher: Palgrave Macmillan
Date of Publication: 2013-06-13
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management, Business, Finance, Society
Goodreads rating: 4.02
(rated by 44 readers)

Description

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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