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Brand Breakout : How Emerging Market Brands Will Go Global

by Jan-Benedict E.M Steenkamp, Nirmalya Kumar
Brand Breakout : How Emerging Market Brands Will Go Global - Thryft
Brand Breakout : How Emerging Market Brands Will Go Global - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Breakout : How Emerging Market Brands Will Go Global

by Jan-Benedict E.M Steenkamp, Nirmalya Kumar
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

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ISBN: 9781137276612
Authors: Jan-Benedict E.M Steenkamp, Nirmalya Kumar
Publisher: Palgrave Macmillan
Date of Publication: 2013-06-13
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management, Business, Finance, Society
Goodreads rating: 4.02
(rated by 44 readers)

Description

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.